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  • 01/15/2016 3:30 PM | Anonymous member

    There are a lot of moving parts to a content strategy and content development.

    Here are a few reasons why you should also consider a content development marketing strategy.

    1. Increase leads to your website at a low cost
    2. Become a thought leader in your industry
    3. Build relationships / excite influencers
    4. Move leads through the sales funnel

    In order to define where to go for content, as well as to determine the type of content you need to create, you must first know:

    • Where your buyer/customer gets his/her information—Internet, email, video, social media, stores, reading, radio, television, newspaper, networking, etc.?
    • What the buyer’s pain points are and challenges about getting a product like yours—price, availability, access, convenience, etc.?
    • What your key marketing message is when speaking with this persona? Focus on each persona when writing for that audience.

    Where can you get content and content ideas?

    Now that you know you need to create content based on platform type, buyer persona, and media, here are several ways to begin collecting content to help drive your development cycle.

    1. News aggregators, like SmartBrief
    2. Google and TalkWalker alerts
    3. Comments posted from others on a blog you read often spur an idea
    4. Current events
    5. Tips sent to clients in email
    6. Best practices and How To’s
    7. Ranked lists
    8. Comparisons
    9. Question of the week
    10. Interviews

    Posting Formats

    When posting the same content on each platform, vary the post style, such as a question, statement, or comment. Buffer offers this resource on how to write a social media update by platform.

    • Facebook posts usually have question or engagement element, such as a fill in the blank, content that is relatable from a human perspective, rather than just for informational purposes only.
    • Twitter is great for sharing quick updates, activities, information, and links to other content related to a conversation stream, i.e., hashtag.
    • LinkedIn is the “professional” platform, so sharing information about your favorite sports team may not be best use of this platform. Keep things informative, professional, and “linkable.”
    • Pinterest has beautiful imagery about topics of interest, such as fashion, cars, technology, homes, etc. The goal here is to entice people to like you’re Pins, but to also visit the link associated with the pin.
    • Instagram is similar to Pinterest in that it too is a photo-centric platform. That’s where the similarities may end. This is a personal platform as much as it is a business tool. One thing that sets it apart is its availability on mobile only.
    • Google Plus combines the efforts of Pinterest and Facebook. You want pictures associated with every post, but also make things informative. Ask engaging questions to entice the G+ audience to follow a conversation stream.

    Scheduling Posts

    Now that you’ve been creating your own content, and collecting content from other resources, it’s time to figure out how to schedule posts so you’re not tied to your computer. There are many scheduling tools on the market. Find the right one for you based on price, functionality, platform access, and convenience.


    Remember scheduling posts does not mean you forget about them. You need to be monitoring comments, liking people’s comments, encouraging conversation in the posts, and thanking people for their engagement.


    If you have content development tips you’d like to share, please add them in the comment below.


    Your Turn

    What is your biggest content development challenge?

  • 01/15/2016 3:24 PM | Anonymous

    As a Profit First partner, with Mike Michalowicz, I am happy to share these highlights from one of his recent blog articles.

     

    Analyzing your competitor’s revenue is a helpful tool in measuring your own progress and potential. So how much are your competitors taking – or raking – in, and how do you find out?

     

    If your competitors are public companies, than you get to read all about their top line and bottom line in the annual audit report available to investors. Of course they’re not always truthful (surprise!) 

     

    But some companies are honest about it – they’re not going to tell you how much they make and that’s that. It was nice of you to ask, but it’s none of your business. Okay. Fine. Time for Plan B.

     

    To get to the truth, you’re going to have to do a little spying, but not as much as you think. 

     

    1. Find out how many full-time employees your competitor has.  Most people will not dodge this question or fudge the number.  If you have trouble getting the information, just call and ask the receptionist if she’ll participate in a three-question survey. Come up with two other benign questions she wouldn’t be afraid to answer, like “Where do you buy your office supplies?” or “Which crappy chain restaurant do you use for holiday parties?” Then ask the big one, “Approximately how many full time employees do you currently employ?”
    2. Multiply the total number of employees by $125,000 and then again by $200,000. The company revenue is likely between these two numbers.
    3. If your competitors are in trouble their top-line revenue is on the low end, and if they are doing well, it will be on the high end. If they are kicking ass and taking names their revenue will be above $250,000 per employee. I know one small private company that is bringing in $1,000,000 plus for each full-time employee – that is AWESOME!

    How can you tell if a competing company is in trouble? That, my friend, is a spy lesson for another day.

     

    Why does this calculation work? Because generally, when revenue increases so does the workload. For many business models, revenue is dependent on employees, such as agents for real estate firms or other sales staff.

     

    Soon you’ll be calculating top line revenue in seconds flat. 

     

    What about your competitors keeps you up at night?

  • 12/28/2015 8:14 PM | Anonymous

    As a heart-centered entrepreneur, you just want to do good in the world.  You want to be able to help people at a super high level, and make a difference.


    You started your business, then realized you get tongue-tied when it comes to selling your services to potential clients.


    Why does this happen?


    Well, let’s see if we can start by re-framing what sales is for you.


    As one of my mentors, David Neagle says, “Sales is not something you do ‘to’ someone; it’s something you do ‘for’ someone.”


    Now, there is a difference! Going into a conversation thinking you have to “convince” someone to do something is setting yourself up for instant failure. NO ONE does anything they don’t want to do. And you will never convince or sell someone something they don’t want.


    And that my friends, is where the gold lies. This is where sales gets really fun, and you get to do something “for” your prospects.


    Picture it…a box with a big, red bow on it.


    Now, here is what lies inside. People are coming to you for a reason. It may not be explicit, but they are there for some reason. They have a problem they feel that you may be able to help them solve. And they can’t get to the solution themselves. So, what do they need from you?


    Clarity.


    Welcome to Sales 101 ladies! It all starts with the “Gift of Clarity”.


    In the initial sales conversation with prospects, it’s all about understanding three things: 

    1. What they want.

    2. What’s getting in the way of what they want.

    3. What’s their level of commitment to getting what they want.


    People start a conversation with you confused, and leave that conversation with the big “ah-ha” moment of clarity. That gift of clarity is seamlessly starting to create the roadmap of how you can work together to get to what they want.


    No one else is doing this for them. It’s all you baby!


    As the heart-centered entrepreneur, sales is a gift you give your prospects. Because when your prospects don’t have clarity, they are living in a land of confusion. And being stuck in that state of confusion is not serving them. It’s causing them discomfort and even sometimes physical pain. They know it. That’s why they are talking to you.


    So, congratulations. Keep on trucking with your sales conversations and starting out the relationship on the right foot.


    Giving people the gift of clarity will put sales in your pocket; but, for your clients, it’s absolutely priceless.

  • 11/20/2015 11:41 AM | Anonymous member

    You’re a business owner. Not a writer. Blogging for your company may not be a high priority; nor may it come naturally for you. However, you know having a blog on your website helps with marketing efforts and generating leads.


    Here are five tips to overcome the blogging slump, with examples focused on the accounting field.


    1. Create a blogging calendar before year-end that will take you through 2016. Write one blog topic per month on an Excel spreadsheet based on your clients’ needs and industry ebb and flow. For example, November and December would focus on tax planning. January would be about personal budgeting. Summer months could include topics about mid-year estate planning tips, gifts for grads, or financial planning tips for those getting marriages or having babies.
    2. Use a formula to help you create blog titles. Here are some examples from Buffer Social:
      1. [Do something] like [world class example]. Example: Blog Like a Rock Star
      2. Interesting adjectives + unique nouns. Example: Can’t Miss Takeaways
      3. Who else wants? Example: Who else wants help with their taxes?
      4. Here’s a quick way to [solve a problem]. Example: Here’s A Quick Way to Export QuickBooks Reports
    3. Keep the blog short and focused. An estimated 300 – 500 words are sufficient. That is about two or three short paragraphs. Use short sentences for easy readability. Finally, infuse the copy with keywords related to the topic.
    4. Pay attention to current events. Ideas come from many sources, and current events help to drive blog topics. The more relevant your blog the more visitors are likely to read it. For example, if a high-profile person is arrested for fraud, write a fraud-focused blog. Leverage trends and conversations to demonstrate your firm’s attention to current events.
    5. Keep the momentum going. Once you start a blog, it’s important to maintain it.

    What’s your biggest challenge with having a blog on your company’s website?

  • 11/20/2015 11:39 AM | Anonymous member

    When you’re stuck for content to Tweet, here are ten ideas that might spark some creative content while increasing engagement with followers.

    • Share posts from influencers. But more importantly, add your own comment. For example, here’s a post from HubSpot, “Holiday campaigns only run for a certain period of time. Don't miss out by starting late: hubs.ly/H01qBtX0.” I would add/change this to my own spin, “Are you on the naughty or nice list? Holiday #MarketingCampaign to do’s now. hubs.ly/H01qBtX0 @HubSpot”.
    • Inspirational quotes are great to retweets. Be sure to use the hashtag #InspirationalQuote or #QuoteOfTheDay.
    • Recognize Tweeps by giving them a shout out, such as “Woot! Thx 4 the Twitter luv this week. [list several handles]”
    • Post a trivia question, using the hashtag #TwitterTrivia. Here’s an example post from Auburn University (@AuburnCampusRec) @ Here's today's #TwitterTrivia! How long did the very first Thanksgiving meal last?” Remember to come back and post the answer and acknowledge those who got it right the quickest.
    • Link to old, but relevant blog posts. Do this by reviewing annual website analytics to see what the top blog articles were for the year.
    • Search for questions being asked in your industry or niche. Then answer them. Use Twitter’s search tool to help you find topics by hashtag.
    • Share your favorite website and why you love it.
    • Link to a podcast, Ted Talk, or video that you found inspirational and why.
    •  Post information about upcoming events that might be relevant to your followers.
    • Share trending topic/current event news.

    Here’s a thought, share this blog post! Here’s a tweet you can use:

     

    10 Things to Tweet When You’re Stuck for Ideas. @Penheel #Tweetables #TwitterTips Pls ReTweet

     

    No matter what your goals are for using Twitter, keep the content fresh, relevant, and linkable.

     

    What tips would you add?

    We all know that content is king, but what’s more important is the quality of the content.

    When you’re stuck for content to Tweet, here are ten ideas that might spark some creative content while increasing engagement with followers.

    1. Share posts from influencers. But more importantly, add your own comment. For example, here’s a post from HubSpot, “Holiday campaigns only run for a certain period of time. Don’t miss out by starting late: ly/H01qBtX0.” I would add/change this to my own spin, “Are you on the naughty or nice list? Holiday #MarketingCampaign to do’s now. hubs.ly/H01qBtX0 @HubSpot”.
    2. Inspirational quotes are great to retweets. Be sure to use the hashtag #InspirationalQuote or #QuoteOfTheDay.
    3. Recognize Tweeps by giving them a shout out, such as “Woot! Thx 4 the Twitter luv this week. [list several handles]”
    4. Post a trivia question, using the hashtag #TwitterTrivia. Here’s an example post from Auburn University (@AuburnCampusRec) @ Here’s today’s #TwitterTrivia! How long did the very first Thanksgiving meal last?” Remember to come back and post the answer and acknowledge those who got it right the quickest.
    5. Link to old, but relevant blog posts. Do this by reviewing annual website analytics to see what the top blog articles were for the year.
    6. Search for questions being asked in your industry or niche. Then answer them. Use Twitter’s search tool to help you find topics by hashtag.
    7. Share your favorite website and why you love it.
    8. Link to a podcast, Ted Talk, or video that you found inspirational and why.
    9. Post information about upcoming events that might be relevant to your followers.
    10. Share trending topic/current event news.

    Here’s a thought, share this blog post! Here’s a tweet you can use:

    10 Things to Tweet When You’re Stuck for Ideas. @Penheel #Tweetables #TwitterTips Pls ReTweet

    No matter what your goals are for using Twitter, keep the content fresh, relevant, and linkable.

    What tips would you add?

    - See more at: http://penheel.com/2015/10-things-to-tweet-when-youre-stuck-for-ideas/#sthash.DOCsgYsT.dpuf

    We all know that content is king, but what’s more important is the quality of the content.

    When you’re stuck for content to Tweet, here are ten ideas that might spark some creative content while increasing engagement with followers.

    1. Share posts from influencers. But more importantly, add your own comment. For example, here’s a post from HubSpot, “Holiday campaigns only run for a certain period of time. Don’t miss out by starting late: ly/H01qBtX0.” I would add/change this to my own spin, “Are you on the naughty or nice list? Holiday #MarketingCampaign to do’s now. hubs.ly/H01qBtX0 @HubSpot”.
    2. Inspirational quotes are great to retweets. Be sure to use the hashtag #InspirationalQuote or #QuoteOfTheDay.
    3. Recognize Tweeps by giving them a shout out, such as “Woot! Thx 4 the Twitter luv this week. [list several handles]”
    4. Post a trivia question, using the hashtag #TwitterTrivia. Here’s an example post from Auburn University (@AuburnCampusRec) @ Here’s today’s #TwitterTrivia! How long did the very first Thanksgiving meal last?” Remember to come back and post the answer and acknowledge those who got it right the quickest.
    5. Link to old, but relevant blog posts. Do this by reviewing annual website analytics to see what the top blog articles were for the year.
    6. Search for questions being asked in your industry or niche. Then answer them. Use Twitter’s search tool to help you find topics by hashtag.
    7. Share your favorite website and why you love it.
    8. Link to a podcast, Ted Talk, or video that you found inspirational and why.
    9. Post information about upcoming events that might be relevant to your followers.
    10. Share trending topic/current event news.

    Here’s a thought, share this blog post! Here’s a tweet you can use:

    10 Things to Tweet When You’re Stuck for Ideas. @Penheel #Tweetables #TwitterTips Pls ReTweet

    No matter what your goals are for using Twitter, keep the content fresh, relevant, and linkable.

    What tips would you add?

    - See more at: http://penheel.com/2015/10-things-to-tweet-when-youre-stuck-for-ideas/#sthash.DOCsgYsT.dpuf
  • 11/13/2015 10:17 AM | Anonymous

     

    Do you ever get caught up in shiny object syndrome?


    I am such a sucker for a great social media training, a HOT advertising opportunity, and products… products… products!

     

    My clients share my same penchant for investing in their businesses, as I’m sure you do, too.

     

    Ask yourself, where does your next opportunity lie for the best return on investment?

     

    The dilemma lies with being surrounded by GREAT opportunities to invest, but how do we do this in a way that will ensure a profitable return?

     

    Even more importantly, while lowering your risk of losing your investment?

     

    This is a HUGE problem for women in business.

     

    Critical Strategy To Ensure Best Return On Investment

     

    Purchasing services, products, and subscriptions are a big part of our everyday business. There are so many opportunities to help women in business GROW our respective businesses.

     

    But then reality comes crashing down, and you soon realize, why did I spend that money after all?

     

    Business opportunities arise fast and furious on a daily basis.

     

    Here’s where we need to put our CEO hat on, and begin to learn the skill set of making decisions based on the best return on investment.

     

    Here’s the problem. Many of us feel like we have to go "all in"… like going to Vegas when it comes to buying into business opportunities.

    Others try to buy results purely by putting the money down and walking away expecting some sort of windfall.

     

    The truth is, I could give you a 15-point checklist of every question to ask to ensure your investment will return a profit, but all of that means NOTHING unless you know this one thing…

     

    The crucial key to ensuring the best return on any investment is...

     

    Commitment.

     

    Oh yeah, THAT "C" word.

     

    Now, what does commitment look like?

     

    Take an example...

    Let's say you purchased a $500 online training on Facebook Advertising.

     

    Ask yourself:

    • Are you willing to commit to showing up to the LIVE classes to learn what you signed up for?
    • If you can’t make the live class, will you schedule time in your calendar for the replay?
    • Do you even have the time for this program based on everything else you are already involved in?
    • Are you willing to TAKE ACTION and implement your new-found skills? And more than once?

     

    The reason why so many people say… "Oh this didn’t work." is for the single reason of lack of commitment.

     

    I encourage you to use this critical and powerful strategy with not just committing money to your growth, but double down on your dollars with 100% commitment… and watch your results catapult your best return on investment yet!

     

  • 10/15/2015 12:56 PM | Anonymous

    Think Big


    Have you ever had a really cool idea and soon it gets shut down with thoughts of, “No way, you can’t do that!” It could be the desire to connect with someone really big in your industry, a super star mentor, or even a rock star?


    Do you even take the time to think BIG? Well, this week give yourself permission to do just that. Think BIG. What would be really cool to pull off in your biz? And what voices in your head are holding you back?


    We often have these, “Who am I to do this?” or “I don’t deserve that,” negative thoughts. And we are not alone. It happens to EVERYONE.


    The only difference between you and the ones that take action?


    They flip the bird on the voices, AND DO IT ANYWAY!


    That is the ONLY difference between what “they” can do and “you” can do.


    Many of my clients have the same thoughts. Once they shut down the voices…here’s what happened…


    >>>> one wound up designing a handbag for Oprah…

    >>>> another got her handbags photographed with prime time celebrities….

    >>>> another got a big TV doctor to tweet about her regularly…


    And did they have some magic super power to make this happen?  No. What they did was get their butts in action. Nothing more…no pixie dust involved, just action.

    Sounds nifty, but does it work?


    I had this wacky idea for a 50th birthday party for my husband. What would be so fantastical that I wouldn’t even be able to stand myself?


    Forget the DJ, let’s get a rock star to play at his party!


    And so it began…


    …with a nervous phone call to a booking agent.


    …followed by the screaming thoughts inside my head, “They won’t take me seriously, there’s no way…stop this nonsense…


    …and then the booking agent called asking how he could help me to make this happen. (OMG this guy was super nice!)


    …next the bassist from the band called to coordinate dates and locations. (OMG and he was even nicer!)


    A deal was on the table…


    And the hubs got himself a private concert.


    Seriously…that happened. And I still can’t believe it.


    Your turn – what BIG connection are you wanting to make in your biz? Is it a BIG JV partner?  An author of a book?  A BIG stage event?  Now, just take one action step toward it…and watch the magic happen.


    Here are 3 hot tips to help you make your BIG idea happen:

    1. Personal Rolodex – You’d be surprised who you and your colleagues know. Start with your own personal connections – which colleagues are connected to the same industry as the person whom you are looking to connect with?


    2. Six Degrees of Kevin Bacon – The theory goes, you’re only six people away from your connection. Bring this theory to life using LinkedIn. This visually shows you people in between you and your desired contact.  Remember, Kevin Bacon has got nothing on you! 

    (No offense Kevin…)


    3. Social Media Savvy – Find your connection on social media and follow them. Don’t stalk them, follow them.


    Retweet their content, share their posts on FB, leave comments on their blog posts. Start finding out where they have spoken or what podcasts they’ve been on, and see if you have crossed within the same circles. Reference that connection when you are reaching out directly.


    Our next BIG leap is one you’re going to benefit from. We are in the process of connecting with an industry thought leader to interview for our upcoming June issue of “Accelerate – The Magazine.” Stay tuned!


    So what is your big “No Way, You Can’t Do That” desire? And what action are you going to take to get one step closer to making that dream a reality? Let us know!

  • 10/06/2015 8:50 AM | Anonymous member

    Good morning, colleagues!  If you or someone you know in Bergen County is contemplating a divorce, I am looking to create a focus group for a divorce-oriented organizing product I have developed. Please contact me directly: Gayle@LGOrganized.com or 201-364-6833.  I will keep everyone confidential and ask that participants keep the product confidential as well.  Thank you!

  • 09/18/2015 10:48 AM | Anonymous

    If you’re feeling refreshed and renewed coming off of an incredible summer, why not challenge yourself by choosing a new sales revenue goal?


    If you’re a money making entrepreneur, you most likely have hit money goals in the past. You have the plan in place, and you already know “how” to make money.


    Maybe you’ve tried this before,


    Without success . . .


    Or maybe you’re just gun-shy about making that leap.


    There is one piece to the equation that most guru’s haven’t told you.


    You won’t find it in Entrepreneur, Forbes, or Inc. magazines.


    But it’s a super-powerful insight that can shift you from doubt to determination.


    This is probably best illustrated with a case study:

    Lisa has a business where she was generating $10,000 a month in sales revenue. She wanted to up-level her income to $20,000 a month.


    She worked her plan . . . achieved money goals in the past . . . She still couldn’t move the dial on her numbers.


    Lisa is like many other women in business looking to up-level their sales revenue . . .

    They aren’t aware of a crucial step, that if ignored . . . is setting themselves up to fail.

    It’s not for a lack of doing all of the right things . . . She was just missing an important piece to the puzzle . . .


    It came in the form of a question.


    She needed an answer to her “why.”


    Lisa needed to answer the “why” for increasing her monthly revenue.


    At that time, her answer was, “Just because I want to see if I can do it.”


    No go, chickadee.


    Lisa’s “why” was not strong enough to move the money to make it happen.

    She didn’t attach anything specific to the extra $10,000 a month.


    Here’s What Lisa Did To Increase Her Sales Revenue:

    1. Discovered a stronger “why” for the money;
    2. Chose a specific intention for the additional dollars, where the money would specifically go or be used for; and
    3. Attached her specific intentions for the money to an actual dollar amount, until all of the intentions added up to her number.

    Once she got clear on what she would do with that additional $10,000, all of a sudden, it made sense, and opened the flood gates for it to come in.


    Lisa is now at $15,000/month . . . on her way to her goal.


    So here is your challenge:

    1. Pick a new monthly sales revenue goal.
    2. Map out what you would use each piece of that money for and attach it to specific dollar amount.

    Now, women in business like you, have the crucial keys to up-level your revenue, and do more amazing things to serve your clients on a even bigger rock star level.

  • 08/12/2015 1:47 PM | Anonymous

    I was having a lovely lunch with a colleague recently.  She is generating multiple six figures in her biz, and is on track to double that in the next year.  

     

    In celebration, she whipped out a $50 bill gave it to the waitress, and said lunch was on her.

     

    Soon, the joy in her face was completely gone. Once the waitress placed her receipt in front of her and she immediately went into a cycle of overwhelm.

     

    She looked at that little piece of paper as if it had crapped all over her great day.

     

    It’s a receipt that will need to be entered into her biz spreadsheet when she got back to her office. Ugh. Another thing for the to-do list, which is already a mile long… And quite frankly, the receipt will be lucky to make it back with her at all. She tends to misplace them constantly.  

     

    Many business owners have this problem.  

     

    By doing this, you’re actually creating a BIGGER problem for yourself.

     

    And it’s showing up as a HUGE cash flow leak in your biz.

     

    For more, read on….

     

    Article:

    Traditionally, nothing beats cash when it comes to paying for the things you want and need. As a business owner, that isn’t always the case.

     

    It’s creating a HUGE cash flow leak in your business.

     

    Here’s why – cash payments for anything business related has a good chance of never getting recorded.

    • Entering business receipts into a spreadsheet is time consuming.
    • Cash receipts seem to disappear or typically end up at the bottom of the washer in little bits and pieces.

     

    And that is a cash flow leak you can plug in your business immediately.

     

    Not paying cash for anything business related actually puts money BACK into your pocket.

     

    But how?

     

    Tax deductions.  Let me explain…

     

    By using a financial instrument (business check, debit card or business credit card) for all of your business transactions, they are captured automatically and electronically.

     

    Next, buy desktop accounting software (Quickbooks on Amazon.com for $179 AND it’s a tax deduction!) and put that puppy on automatic pilot. Have the program directly connect to your business bank accounts and upload all of your transactions automatically. The only thing left is to categorize the receipts as they come in.

     

    Another thing on your to-do you are thinking?

     

    Do it yourself, or hire someone for 1 hour a week (yes, for a small business, 1 hour will do it!). Adios Excel spreadsheet!

     

    You knew this break up was long over due anyways…

     

    And at the end of the tax year, your tax preparer has more to work with.  When they have more to work with, more cash flow, more tax deductions, and credits you can take!

     

    And you know what that means?

     

    More ching for you, less for Uncle Sam.

     

    Making Bank Money Tip:

    Ready to generate an additional cash flow stream for yourself?

     

    This strategy is most likely already there for you, in plain sight ready to be activated.

     

    This cash flow tip can begin to pay for your everyday personal items without ever having to take your wallet out of your pocket!  

     

    Here’s how you do it…

     

    Use your business credit card for everything in your business, and use the points to purchase personal items. For example, here’s what we set up for my client Kristin….

     

    She uses her business credit card for all business purchases and expenses.

     

    Next, she pays it off every month using revenues allocated to her operating expenses. By doing this, the points she generates, has created a cash flow source to buy things for her personal needs.  

     

    Specifically, we tied her credit card points to her Amazon.com account.  

     

    Whatever she needs, Kristin uses her points to purchase, receives her packages within 2 days, without leaving her house. Cash flow, time back in her day, and tax savings all in one nice little package.

     

    That’s what I call…making bank baby!

     

                                                                                                            
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