By Donna Gould, Open Heart Creative
It’s that time of year!
When we get caught up in the mad whirl of shopping, decorating, candle lighting, and celebrating with friends, colleagues, and family. When we get ready to say “buh-bye!” to the old and ring in the new.
When work can feel like it’s all that stands between us and some holiday cheer.
What better time to rekindle a little joy– in your business?
As entrepreneurs or business owners, we love what we do or we wouldn’t be doing it. But our joy ebbs and flows and is often overshadowed by the demands of – well – working.
Before you start planning your goals for 2017, it’s a good idea to be in a positive frame of mind. To pause, step back, and reconnect with the passion and possibility that drove you to start your business in the first place.
Scroll through your website. Read your marketing materials. Revisit your mission statement. Why does it matter? Because your vision, your values – your delight – are the reasons your clients or customers choose you.
So “gift” yourself a little time to reflect and recharge.
Put aside the marketing plan and money worries, the vendor issues and client complaints, and ask yourself what you love most about your work. How can you translate your answer into words – and use those words in your marketing content?
If you’ve been in business for a while, think back to how you felt when you opened your first box of business cards. Launched your website. Got your first client. Let these feelings re-energize your interactions with clients and prospects.
If your business is relatively new, tap in to the excitement that propelled you to take your professional leap. Take advantage of networking opportunities and speaking gigs where you can share your enthusiasm with others.
Make a date with a business mentor and have a heart-to-heart about any issues or challenges you’re facing. You’ll return to your desk with a fresh perspective, a boost in confidence, and a renewed commitment to planning a bigger and brighter New Year!