BCPWN October First Friday Luncheon:
The Other AI -- Why Authenticiy & Integrity Matter Now More Than Ever
moderated by
BCPWN Member, Donna Gould
Founder & Chief Storyteller, Open Heart Creative
Friday, October 2, 2026
**12:00pm - 2:00pm**
We live in a world where AI can create 100 versions of a Facebook post in an instant. Whip up a website or slide deck in minutes. Sift through piles of data in the blink of an eye.
But faster isn’t necessarily better. In the rush for greater efficiency, businesses are flooding the internet with AI-generated marketing content that all looks and sounds the same. As consumers, it’s getting harder and harder to tell one brand from another. To differentiate between what’s real and what’s not. To know who or what to trust.
Creating sincere, authentic connections with your clients or customers is what builds trust, loyalty, and success. But in a sea of “AI slop,” authenticity is getting lost. So, how do you keep these relationships genuinely human?
By leveraging what we’re calling “the other AI”: Authenticity & Integrity
AI can be an effective tool for helping you show up as a real, relatable human being. But it means slowing down. Being thoughtful about what you’re putting out into the world. And asking, “Is this aligned with my brand?”
Join BCPWN member and Open Heart Creative owner Donna Gould as she invites us to pause and get clear about who we are and what our products or services mean to our customers. You will walk away with:
- A better understanding of what authenticity is and why it’s your greatest business asset.
- A practice for connecting or reconnecting with what your business authentically represents.
- Tips for using AI to ensure you are consistently “human” across all of your marketing platforms.
**In addition -- we are hosting a drive for the Center for Hope & Safety, as we mark October as Domestic Violence Awareness Month. Our presenter is a Board member of this organization which was formed in 1976 to support victims and survivors of domestic violence, along with their children. We are collecting women's personal care items such as:
bodywash, shampoo and conditioner, razors, tooth paste, tooth brushes, floss, mouthwash
About the Presenter: While she has held many titles over the years – Project Manager, Communications Director, Marketing VP, President, Owner – Donna Gould has been telling stories about people, places, and businesses her entire career. As Founder and Chief Storyteller at Open Heart Creative, she has spent the past 13 years guiding clients in fields ranging from finance and fashion to technology and wellness in developing concepts and content that engage, inform, and inspire.
Donna’s passion is empowering women in business to show up authentically in their marketing. She has been delighted to help companies, organizations, and individuals – many of them members of the BCPWN community – find the words that express who they are, why they love what they do, and build lasting connections with their clients and customers. She is also devoted to teaching and mentoring the women entrepreneurs of tomorrow at institutions including The Fashion Institute of Technology and LIM College in Manhattan. Donna holds a BFA in Visual Communications from Syracuse University.
This event is limited to 20 attendees. We will open a waiting list as well.
**Please note that cancellations are accepted up to 24 hours in advance. Refunds will only be provided to those who cancel within 24 hours of event. No same-day refunds will be extended. If you cancel same day, you may consider selling your ticket to a friend, colleague or BCPWN member directly. Please alert Lisa and Natalie at info@bcpwn.com if your ticket is transferred. Thank you for your understanding :) **
