When it comes to business relationships, it’s important to focus as much on the word “relationship” as on the word "business." It’s often the small, personal gestures that mean the most to people. 

Saying “thank you” is one of them.

 

It’s amazing how far a simple “thank you” can go. Research shows that customers spend more and vendors are more likely to pay on time if they’re thanked regularly. 

Here are five fun and fabulous ways to show your appreciation:

1. Send a Treat. Who doesn’t love presents?

2. Spend Quality Time Together. Schedule breakfast or lunch at your customer’s office. Invite the entire team – and then just chat.
3. Write a Note. Can you remember the last time you received a handwritten thank-you card? This old-school approach is a proven way of showing gratitude.
4. Start a Loyalty Program. Customers love the red-carpet treatment. Keep it simple – the easier your program is to understand, the more value it will have.
5. Reward the Social Media-Savvy. Pop-up promotions and exclusive deals are the way to your followers’ hearts.

Never underestimate the power of a sincere expression of gratitude. It’s a tried and true strategy for keeping the lines of communication open between you and your customers while keeping your business top-of-mind.