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The landscape of website optimization has been transformed by artificial intelligence. What once required expensive SEO consultants and months of trial and error can now be accomplished in hours using AI tools that deliver professional-grade results. Whether you're running a small business website or managing multiple online properties, AI has democratized access to sophisticated SEO strategies that were previously available only to enterprises with deep pockets.

In this comprehensive guide, we'll walk you through exactly how to leverage AI to analyze and improve your website's metadata, boost your search engine rankings, and drive more qualified traffic to your business. You'll discover practical, actionable strategies that require minimal technical expertise but deliver measurable results.

Why AI is a Game-Changer for Website Optimization

Traditional SEO has always been a time-intensive process. Writing compelling meta descriptions, researching the right keywords, analyzing competitor strategies, and optimizing every page on your site could easily consume 20-40 hours per month. For small business owners already wearing multiple hats, this level of investment simply isn't feasible.

AI changes this equation entirely. Modern AI tools can analyze your entire website in minutes, identify optimization opportunities that human analysts might miss, and generate SEO-optimized content that resonates with both search engines and real people. The technology has matured to the point where AI-generated recommendations often outperform manual optimization efforts, especially when it comes to technical SEO elements like metadata.

Understanding Metadata: The Foundation of SEO Success

Before diving into AI tools, let's establish what metadata actually is and why it matters so much for your website's visibility.

Metadata is the information that describes your web pages to search engines. While visitors don't typically see this data (except for page titles and meta descriptions in search results), it plays a crucial role in how Google and other search engines understand, categorize, and rank your content.

The three most critical metadata elements are:

Title Tags - These appear as the clickable headline in search results and should be 50-60 characters long. They're the single most important on-page SEO factor and should include your primary keyword while remaining compelling enough to earn clicks.

Meta Descriptions - These are the brief summaries that appear below your title in search results. While they don't directly impact rankings, they significantly influence click-through rates. Optimal length is 150-160 characters, and they should include a clear value proposition and call-to-action.

Header Tags (H1, H2, H3) - These structure your content hierarchically and help search engines understand your page's organization and main topics. Your H1 should contain your primary keyword, while H2s and H3s should incorporate related semantic keywords.

Step 1: Conducting an AI-Powered Website Audit

The first step in using AI for your website is conducting a comprehensive audit of your current metadata and SEO performance. This baseline analysis reveals exactly where your site stands and identifies the highest-impact opportunities for improvement.

Using ChatGPT or Claude for Manual Page Analysis

Start by selecting 5-10 of your most important pages (homepage, top service pages, key blog posts). For each page, provide an AI assistant with the following information:

• Your current title tag
• Your current meta description
• Your primary target keyword
• Your page's main content (or a summary)
• Your target audience

Then ask the AI to evaluate your metadata against SEO best practices and provide specific improvement recommendations. A good prompt might be:

"I need help optimizing the metadata for my [type of business] website page about [topic]. My current title tag is '[your title]' and my meta description is '[your description]'. My target keyword is '[keyword]' and I'm trying to reach [target audience]. Please analyze these elements and provide specific recommendations for improvement, including rewritten versions that are optimized for both search engines and click-through rate."

This manual approach works well for small sites or priority pages, but for comprehensive optimization, you'll want to leverage more specialized tools.

Automated AI SEO Tools for Complete Website Analysis

Several AI-powered platforms can crawl your entire website and generate comprehensive metadata reports:

Screaming Frog (with AI integration) - This technical SEO tool can export all your page titles, meta descriptions, and header tags into a spreadsheet. You can then use AI tools to analyze this data in bulk, identifying patterns of missing metadata, duplicate descriptions, or length issues.

Surfer SEO - This platform uses AI to analyze your content against top-ranking competitors and provides specific recommendations for improving your on-page SEO, including metadata optimization suggestions based on what's actually working in your niche.

MarketMuse - Leveraging AI to understand topic relevance and comprehensiveness, MarketMuse can identify gaps in your content strategy and suggest metadata improvements that align with search intent.

The advantage of these tools is scale—they can analyze hundreds or thousands of pages simultaneously, prioritizing which pages need attention most urgently based on factors like current traffic, ranking potential, and business value.

Step 2: Keyword Research Using AI

Effective metadata optimization requires understanding which keywords your target audience is actually searching for. AI has revolutionized keyword research by uncovering search intent patterns and semantic relationships that traditional tools miss.

Finding Your Primary Keywords

Use AI tools like ChatGPT to generate comprehensive keyword lists based on your business offerings. Provide context about your services, target market, and geographic focus, then ask for:

• Primary keywords (high volume, high intent)
• Long-tail variations (lower volume, higher conversion)
• Question-based keywords (what people are asking)
• Local search variations (if you serve a specific geographic area)

For example: "I run a plumbing business in Bergen County, New Jersey. Generate a list of 20 high-intent keywords that potential customers would use when searching for plumbing services, including emergency services, routine maintenance, and installation. Include both broad and long-tail variations."

Understanding Search Intent with AI

Modern AI tools excel at understanding the nuances of search intent—whether someone is looking for information, comparing options, or ready to make a purchase. This insight is critical for crafting metadata that aligns with where users are in their buyer journey.

Ask your AI assistant to categorize your keywords by intent:

• Informational (how-to guides, explanations)
• Navigational (looking for a specific company or page)
• Commercial (comparing options, reading reviews)
• Transactional (ready to buy or hire)

This categorization helps you write metadata that matches what users actually want to find, dramatically improving your click-through rates.

Step 3: AI-Generated Metadata That Converts

Now comes the exciting part—using AI to generate optimized metadata for every important page on your website.

Crafting Perfect Title Tags with AI

Your title tag is your first impression in search results. Here's a proven AI prompt for generating effective titles:

"Create 5 variations of a title tag for a webpage about [your topic]. The title must:

• Be 50-60 characters total
• Include the keyword '[your primary keyword]'
• Include our brand name '[your business name]'
• Create urgency or demonstrate unique value
• Appeal to [your target audience]

Provide each variation with a character count."

This approach gives you multiple options to choose from, each optimized for different angles. Test different variations to see which generates better click-through rates over time.

Writing Meta Descriptions That Drive Clicks

Meta descriptions are your sales pitch in search results. Studies show that compelling meta descriptions can increase click-through rates by 5-20%. Use this AI prompt structure:

"Write 3 compelling meta descriptions for a page about [topic]. Each description must:

• Be exactly 155-160 characters
• Include the keyword '[your keyword]' naturally
• Highlight a specific benefit or unique advantage
• Include a clear call-to-action
• Create a sense of urgency or curiosity

Target audience: [describe your ideal customer]"

The best meta descriptions answer the implicit question: "Why should I click on this result instead of the others?" AI excels at generating multiple angles you can test to find what resonates with your specific audience.

Optimizing Header Tags and Content Structure

Beyond title tags and meta descriptions, AI can help you structure your page content for maximum SEO impact. Provide your AI assistant with your page content and ask it to:

• Suggest an optimal H1 tag (should include your primary keyword)
• Create a hierarchy of H2 and H3 tags that cover semantic keyword variations
• Identify opportunities to naturally incorporate related keywords throughout your content
• Recommend internal linking opportunities to other relevant pages on your site

This structural optimization helps search engines understand your content's topic coverage and authority, often leading to featured snippet opportunities and better rankings.

Step 4: Implementing Your AI-Generated Metadata

Once you've generated optimized metadata using AI, implementation depends on your website platform:

WordPress Sites - Use plugins like Yoast SEO or Rank Math to easily edit title tags and meta descriptions for each page. These plugins also provide real-time feedback on your optimization efforts.

Shopify Stores - Edit metadata directly in your product and page settings, or use apps like SEO Manager or Plug in SEO for more advanced control.

Custom Websites - Work with your developer to update the HTML <title> and <meta name="description"> tags in your page headers.

Squarespace or Wix - Both platforms offer built-in SEO settings where you can customize metadata for each page through their user-friendly interfaces.

Remember to save your old metadata before making changes, so you can revert if needed. Track your performance over 4-6 weeks to evaluate the impact of your AI-generated optimization.

Step 5: Ongoing Monitoring and Optimization

SEO is not a one-time project—it's an ongoing process of testing, measuring, and refining. AI tools make this continuous optimization cycle dramatically more efficient.

Setting Up Performance Tracking

Connect your website to Google Search Console and Google Analytics to monitor:

• Changes in search impressions (how often your pages appear in results)
• Click-through rate improvements (percentage of impressions that turn into clicks)
• Ranking movements for your target keywords
• Overall organic traffic trends

Review this data monthly and identify pages that improved significantly after metadata optimization—these successes reveal patterns you can replicate across other pages.

Using AI for Competitive Analysis

One of AI's most powerful applications is competitive intelligence. Provide your AI assistant with examples of top-ranking competitor pages in your niche and ask it to analyze:

• What metadata patterns are these top performers using?
• What keywords are they targeting that you're missing?
• How is their content structured differently from yours?
• What unique value propositions are they emphasizing?

This competitive insight helps you continuously refine your own metadata strategy based on what's actually working in your market.

Refreshing Metadata Based on Performance

Every 3-6 months, revisit your metadata using AI with fresh performance data:

"This page about [topic] currently ranks #[position] for '[keyword]' with a [X%] click-through rate. The current title is '[your title]' and meta description is '[your description]'. Based on this performance, suggest 3 ways to improve the metadata to increase rankings and CTR."

This data-driven approach to optimization ensures your AI recommendations become increasingly targeted and effective over time.

Advanced AI Strategies for Website Optimization

Once you've mastered basic metadata optimization, consider these advanced applications of AI for your website:

AI-Powered Content Gap Analysis

Use AI tools to identify topics your competitors are ranking for that you haven't covered yet. This reveals content creation opportunities that come with built-in demand and search volume.

Semantic Keyword Clustering

AI can group related keywords together, helping you understand which keywords should target the same page versus which deserve dedicated content. This prevents keyword cannibalization where multiple pages compete for the same search terms.

Automated Schema Markup Generation

Schema markup (structured data) helps search engines understand your content in greater detail, often leading to rich results in search. AI tools can generate the correct schema code for your specific business type and content.

Multilingual SEO Optimization

If you serve customers who speak different languages, AI can help you create culturally appropriate, properly localized metadata for each language version of your site—not just direct translations, but optimized for local search behavior.

Common Pitfalls to Avoid When Using AI for SEO

While AI is incredibly powerful, it's not infallible. Watch out for these common mistakes:

Over-Optimization - AI sometimes generates metadata that's too keyword-dense, which can actually hurt your rankings. Always review AI output to ensure it reads naturally and provides genuine value to users.

Ignoring Brand Voice - AI generates content in a generic voice by default. Always customize AI outputs to match your brand's unique tone, personality, and positioning.

Duplicate Metadata - If you use AI to optimize many similar pages (like product pages), ensure each page gets unique metadata. Google penalizes duplicate meta descriptions across multiple pages.

Forgetting Mobile Users - Title tags and meta descriptions display differently on mobile devices, which now account for the majority of searches. Test how your AI-generated metadata appears on smartphone screens.

Neglecting Local SEO Elements - If you serve a specific geographic area, ensure your AI-generated metadata includes appropriate location terms and appeals to local search intent.

Measuring ROI: How AI Website Optimization Impacts Your Bottom Line

The ultimate question for any business investment is: does this actually generate revenue? Research shows that businesses investing in SEO see an average ROI of 748%. Here's how to connect AI-powered metadata optimization to business results:

Track these key metrics over 90 days after implementing AI-optimized metadata:

• Organic traffic growth - Are more people finding your site through search engines?
• Lead generation increase - Are more visitors filling out contact forms or calling your business?
• Conversion rate changes - Is the quality of your search traffic improving?
• Revenue from organic search - Can you attribute actual sales or clients to improved search visibility?

For most businesses, even a 20-30% increase in organic traffic translates directly to new customers and revenue. When you consider that AI can help you achieve these results in a fraction of the time traditional SEO requires, the ROI becomes compelling.

Getting Started Today: Your AI Website Optimization Action Plan

Ready to leverage AI for your website? Here's your step-by-step action plan:

Week 1 - Conduct a baseline audit of your current metadata using Google Search Console. Identify your top 10 pages by traffic and your bottom 10 pages by click-through rate.

Week 2 - Use AI tools to generate optimized metadata for your top 10 pages. Implement these changes and document your starting metrics.

Week 3 - Tackle your low-performing pages with AI-generated improvements. These often provide the highest ROI since they have the most room for improvement.

Week 4 - Begin monitoring results in Google Search Console. Note any quick wins (some pages can see improvements within days) and plan your next round of optimization.

Ongoing - Establish a monthly routine of reviewing performance data and using AI to continuously refine your metadata based on real-world results.

Conclusion: AI as Your Competitive Advantage

The businesses that will dominate search results in the coming years aren't necessarily those with the biggest SEO budgets—they're the ones that effectively leverage AI to work smarter, not harder. By using AI to optimize your website's metadata and SEO foundation, you're not just saving time; you're accessing professional-grade optimization strategies that were previously out of reach for most small businesses.

The technology is here, it's accessible, and it works. The question isn't whether you can afford to use AI for your website optimization—it's whether you can afford not to while your competitors are racing ahead.

Start with the strategies outlined in this guide, measure your results carefully, and let the data guide your ongoing optimization efforts. Within 90 days, you'll likely see measurable improvements in your search visibility, traffic, and ultimately, your bottom line.

Ready to take your website to the next level with AI? The tools are at your fingertips, and the opportunity is now. Your future customers are searching for what you offer—make sure your website is positioned to be found.

Want to learn more about implementing AI solutions for your business? Visit njbusinessai.com to discover how AI automation can transform your business operations beyond just SEO optimization.

These days, your first impression probably happens before you even say a word — on LinkedIn, Zoom, or your website.  So here’s the question: does your profile photo reflect the woman you are today?

Your portrait is more than a headshot.  It’s your brand.  It communicates confidence, credibility, and authenticity — without saying a thing.  Yet so many professional women are using outdated, overly formal, or just plain unflattering images that don’t match who they’ve become.

Here’s the truth: showing up confidently in your portrait isn’t vanity — it’s strategy.

When I photograph women in business, I hear this all the time: “I didn’t know I could look like this — but this actually feels like me.”  That shift is powerful.  Because when you see yourself that way, you start showing up differently.

So what makes a portrait powerful?  It’s not about being “perfect.”  It’s about alignment — choosing the right outfit, posture, and expression to reflect the real you: the one who’s built the business, led the team, or made bold moves.

Here are three ways to step into that power:

• Wear something that makes you feel unstoppable.  Stick to solid colors, classic pieces, and things that give you that "I’ve got this" feeling.

• Own your expression.  You don’t need a big grin.  A genuine, grounded look always photographs better than something forced.

• Stand like you mean it.  Great posture = confidence.  Shoulders back, chin slightly lifted, and take up your space.

If your current headshot doesn’t represent who you are anymore, maybe it’s time to change that.

Want to create a portrait that actually feels like you?
Click here to get in touch — let’s capture the powerful, professional woman you’ve become.

– Anya Day

How to be a Savvy Purchaser of Health Insurance and Employee Benefits

What is a Good Health Insurance Plan?

• A good health plan provides comprehensive coverage that meets employee needs but does not exceed them. At the same time, the plan addresses the requirements of employees with special needs so they have access to care without financial hardship; and it rewards employees for taking responsibility for their well-being through preventive health programs.

  Whether you are considering or renewing a health insurance plan for your business, there are several key factors to keep in mind:

• ·      Most employees never meet their deductible (the average is 38%).
• ·      The average number of claims per person is 5 per year.
• ·      Younger employees rarely see a doctor.
• ·      Most (if not all) employees do not get admitted to a hospital for care.
• ·      Employees only appreciate the benefits they use.

• Preparing for Your Health Insurance Renewal

  When it comes time to renew your health insurance plan, the key to choosing the right benefits is to be prepared. I advise clients to start doing their research early. Mark the date your plan renews on your calendar and work backwards, starting no later than three months in advance of your renewal date.

  A good place to begin is to survey your employees to find out how they are using the current health insurance. You might be surprised to find out that features you thought were essential are not used at all – and that your team depends on ones you never noticed. Important questions to ask include:

• ·      Do they mainly stay in network?
• ·      How many prescriptions do they fill per year?
• ·      Are there physician relationships that are important to them?
• ·      What might they be willing to compromise on?
• ·      What additional benefits would they want if they could get them via an employer discount?

• The next step is to review your current plan(s) to determine how well they fit your employees’ needs and expectations. You should be assessing your plan’s fundamentals, including coinsurance, deductibles, employee eligibility, single vs. family coverage, funding, and employee contributions. Also review whether or not the plans support your enterprise planning. Remember that it’s okay to have more than one plan if different populations have different requirements.

  Talk With Your Broker, Other Brokers & Peers

  Once you have completed your fact-finding, it’s time to explore your options. All brokers have access to the same plans and approaches. What separates them is their understanding of your business, the impact of current legislation, and their creativity in implementing programs to best suit the needs of your employees, budget, and enterprise planning.

  Begin by talking with your broker about any changes in the marketplace, new legislative requirements and funding approaches. Review why you chose your current plan and share the information you have gathered about how your employees are using the plan and any problems they have encountered. Then ask your broker if there are other options you should consider.

  Many brokers will only show an employer a limited number of plans, thinking it is a waste of time to educate him/her about all of the options available. They prejudge and, in doing so, miss the opportunity to educate their client about the second highest business expense they have. As an employer, you need to know about every relevant option in order make an informed decision about where to spend your money. That’s why it is a good idea to talk with other brokers as well as colleagues in your industry about the programs they are using or recommend. The more information you have, the better you’ll be able to plan for the future.

  Things You Want to Know About

  Here are some of the key issues that should be discussed:

• ·      Additional options from the current carrier
• ·      Options from competing carriers
• ·      Self-insurance vs. fully insured plans
• ·      PEOs (Professional Employer Organizations)
• ·      Association Plans (if available in your state)
• ·      State/Federal Insurance Exchange – for qualifying small employers there is up to a 50% tax credit in the first 2 years
• ·      Tax Advantaged Programs:
• o   POP (Premium Only Plans) allow pre-tax contributions
• o   HRA’s (Health Reimbursement Arrangements) to self-insure high deductibles
• o   HSA’s (Health Savings Accounts) to encourage employees to become more aware of their health spending
• o   FSA’s (Flexible Spending Accounts)
• ·      Incentives to encourage a healthy lifestyle
• ·      Dependent Coverage
• ·      Voluntary Benefits
• o   Allow employees to choose plans to fill in gaps in coverage
• ·      Will the plan comply with price transparency requirements?

• How to Compare Plans

  When comparing insurance plans, make sure you look at the whole picture. The last thing you want is to save on the cost of insurance but end up paying more for care than your savings in bills. As for specifics, it is critical to closely compare the following:

  Benefits

• ·      Copays (office visits, hospitalization, Rx)
• ·      Deductibles (in-network, out-of-network, Rx, hospital)
• o   Maximum out-of-pocket limits
• ·      Internal plan limits (i.e. physical therapy)
• ·      Authorization procedures

• Networks

• ·      Make sure the doctors that are important to your employees participate.
• ·      Check to see that there are a sufficient number of doctors within 10 miles of employees’ homes.

• Drug Formularies

  Pricing/Funding

  Putting It All Together

  Don’t expect to do all of this work yourself! A good broker will handle most of the legwork for you. However, being a savvy health insurance purchaser means having a clear understanding of what your business and employees need – and making sure the benefits match those needs. To achieve these goals, remember to:

• ·      Give yourself enough time to do your research
• ·      Survey your employees
• ·      Talk to more than one broker
• ·      Don’t offer first dollar benefits for services rarely used (i.e. hospitalization)
• ·      Offer more than one plan if you have a diverse population
• ·      Use incentives to encourage healthy behaviors/lifestyles
• ·      Pay a higher % for employees than dependents

Concerned about whether your health insurance plan is the right fit for you and your employees? Call us at 201-255-6239.

Guest Post by Caylin Batt, BCPWN Intern

Spring is in the air! 

Ahhh, spring.  The time of year we all look forward to after the dark, cold days of winter. And let’s face it, it feels like we’ve been in “winter” for the past two years. Who isn’t ready for longer, sunnier days to spend outside?  For some of us, this time of year usually begins with spring-cleaning: the process of thoroughly cleaning out a house or garage. But this ritual isn’t just for your home – Have you ever thought about applying this practice to your business? Here are five spring-cleaning ideas that can be beneficial to your business and give it a springtime boost.  

* De-clutter - This can mean more than removing things that are no longer valuable.  Take a more focused look at products or services that you offer and determine if they are still relevant.

* Repurpose – There are so many shows on HGTV that show you how to turn your old backdoor into a coffee table.  You can apply this same technique to your employees as well – some of them may be better utilized and even happier if their talents and strengths are used in a different way. 

* Sharpen your skills – some people head to the garage to evaluate their tools in the spring to determine if they need sharpening.  Do the same with your own skills; do you need to take a class or learn something new to keep up to date in your industry?   

* Clean out your digital files – take some time to not only go through your inbox to delete old emails, but look for those files that you no longer need but are taking up space that can also be deleted.  And don’t forget to “empty the trash”!

* Spring clean your clients – everyone is busy and it’s easy to let some time pass without checking in with your clients.  Are there some clients that need some attention? Take some time to review your clients and contact those you haven’t heard from.  Sometimes just reaching out can lead to new business.

These simple tips and tricks will not only benefit you, but could give your business that extra boost it needs to thrive! Now let's open up for discussion, does anyone know of any tips that weren't mentioned that could come in handy for your fellow women in business? Feel free to share with the community!

Guest Post by Caylin Batt, BCPWN Intern

Regardless of what you do or where you work, there’s no disputing the fact that the COVID-19 pandemic has forever changed the way we work and live. The constant uncertainty, isolation, and ever-changing guidelines have forced nearly every working American to adapt to a new normal, and have caused an increase in stress and burnout. 

In New York City, some companies have begun experimenting with four-day work weeks in an effort to combat employee burnout, while others have already gone as far as to implement it company-wide. Kevin Daley, reporter for the The New York Times, wrote that a children’s clothing company called Primary began giving everyone Friday off in May of 2020. The company’s new schedule proved beneficial and was extended indefinitely that December. Soon after, several other companies followed Primary’s lead and either shortened their work week or announced that they plan to, including Kickstarter and Shake Shack. 

The primary goal for shortening the work week is to prevent employee burnout during these trying times, as well as hopefully reinstate some sort of work-life balance. Elephant Ventures, a software company based in New York, also experimented with an extra day off, but had their employees work longer hours Monday-Thursday (10 hour days). KSAT News reported that it took several weeks for employees to adjust to their new routines, but “... after the first three-day weekend, workers returned feeling rested and excited. But at the end of that week they felt the toll of longer days…” (Jimenez). This experiment demonstrated that the shortened work week was beneficial for the employees, as well as the company itself. Workers were able to spend more time with their children/family, and some even began planning ahead in order to take advantage of the extra day. As for the company, it was reported that there was an increase in efficiency because longer work days allowed for projects to be finished rather than dragged out for multiple days (Jimenez/Massey).

How would you feel about a four-day work week? What other option can be considered to better balance employee and customer/client needs? Comment below...

Sources:

https://www.nytimes.com/2021/11/23/business/dealbook/four-day-workweek.html 

https://www.nytimes.com/2022/01/22/business/pandemic-work-resumes.html 

https://www.ksat.com/news/local/2021/03/02/new-york-based-company-puts-4-day-work-week-to-test/

The following Job Opportunities are Available. Feel free to share this post with a colleague or friend looking for a new position.

Marketing/Public Relations:

Senior Account Executive Role: River North Agency

Email Resume to: Kelly Ferraro kelly@rivernorthagency.com

We are looking for experienced Senior Account Executives to join our dynamic and growing women-owned agency This team player will work on accounts across a broad range of industries including cryptocurrency, supply chain, LegalTech, and more. We are a small but mighty team, and this role will provide a great opportunity to help grow your media relations and client management skills. The sky’s the limit when it comes to career growth in this role. The ability to wear multiple hats, from strategic thinker to account support and execution, is highly valued.

This role will focus on driving results for clients and support in tackling the day-to-day client needs. We’re looking for someone that can bring a fresh perspective to internal and client-facing conversations – having a point of view and the ability to share that POV with empathy, compassion, and kindness are key.   

 Responsibilities will vary with your level of experience, but candidates will:

·      Assume a leading role in identifying opportunities and securing placements on behalf of clients, with an eye towards ensuring maximum exposure before targeted audiences.

·      Develop and maintain strong relationships with reporters and editors at target publications.

·      Place bylined articles in appropriate publications.

·      Lead efforts of the communications team to ensure timely development of bylined articles

·      Manage clients on a daily basis and execute communications programs.

·      Develop corporate public relations, media relations, and thought leadership campaigns.

·      Perform writing for a wide range of collaterals, e.g., press releases, bylined articles, media pitches, briefing documents/talking points, Q&A's, messaging platforms, etc.

·      Provide strategic counsel on messaging and communications strategy.

·      Pitch top-tier media with a wide range of targets including business/financial and industry trade press.

·      Demonstrate the ability to pivot and problem-solve when roadblocks occur.

·      Maintain media, investor, and influencer contacts, and continually build relationships.

·      Participate in new business activities.

Ideal candidates will have:

·      Minimum of 3-5 years’ experience in agency public relations

·      Proactive / reactive media relations expertise

·      Exceptional written and verbal skills

·      Excellent organization and attention to detail

·      Excellent time management skills

·      The ability to work well with others and manage a team as well as work independently when necessary

·      A sense of adventure and curiosity to jump in whether it’s learning a new industry or a new skill

Location:
Remote!

Why you’ll love us:

We are a small, but growing team that loves what we do, but think it’s imperative to have fun while doing it. Moments of stress are fine, but weeks of it are not. We have a strict ‘no jerks’ policy, both on the client-side and the team side. It’s why we started our agency, and we think it’s what sets us apart.

You will also have a seat at the table and have direct input into how the agency grows over time including benefits, culture, and clients.

We are a proud women-owned business that is dedicated to creating an inspiring workplace for all. It is the policy of River North Communications to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.

Health/Wellness:

LAC/LPC Role: Healing Connections Counseling Center

Email Resume to: Denise Ardito, info@healingconnectionsnj.com

Healing Connections Counseling Center, LLC is a growing group psychotherapy practice based in Ramsey, NJ that provides psychotherapy services to individuals ages 11 & up.  We are searching for clinicians to join our growing, supportive practice who are licensed in the State of New Jersey as LSW’s, LAC’s, LCSW’s, or LPC’s who are dedicated, empathic, and open minded. Fully licensed candidates would be credentialed with BCBS and possibly other insurance plans. (Clinicians in network with BCBS already would be a huge plus). Provisionally licensed therapists will receive free supervision to work toward clinical hours for licensure.  While our clients range in age from ages 11 & up, the practice is not opposed to hiring multiple candidates to work with different populations. Client issues vary, but often include (but are not limited to) anxiety, depression, bi-polar, adjustment difficulties, relational difficulties, school aged issues, substance issues, eating disorders, etc.  A minimum commitment of seeing 12 clients per week is required, with the opportunity to expand client caseload up to full time as referrals come in.  The candidate will be required to commit to either two evenings a week, or one evening and one weekend day. Peer and individual supervision are provided.  Compensation is $45-$50 per hour depending on licensure and experience; sessions may run 45-60 minutes, depending on client need.  Candidate may come on-site into office or conduct telehealth appointments at this time, with the expectation of being physically in the office post-pandemic. This is a fantastic opportunity to learn and grow professionally amongst a supportive team of talented clinicians who work together collaboratively and compassionately.

Requirements:

●       Required Education: Master’s Degree

●       NJ State Licensed LPC, LCSW, LAC, or LSW

●      Be willing to go in-network with BCBS and other insurance companies (already in network is a huge plus.)

●      Either one evening/one weekend day or two evenings required

●      Minimum of 12 clients per week, but up to full time eventually available

Benefits:

●      Get the perks of private practice without the hassles!

●      Flexible scheduling: See clients as your schedule allows.

●      Determine for yourself what types/ages of clients with whom you will work

●      Have NONE of the hassles of dealing with the insurance companies

●      Don’t worry about where your referrals are coming from; they are supplied for you

●      Group owner handles all problems collecting fees from clients or insurance companies

●      Grow professionally and personally through provided individual and group supervision

●      CEU reimbursement, amount to be determined based on hours worked

●      Future benefits will be pursued as practice grows

Duties include:

·       Providing 45-60 minute therapy sessions with clients weekly

·       Performing initial intakes

·       Coordination of schedules

·       Maintaining clinical documentation, including initial diagnosis, treatment plans, and weekly therapy notes

·       Communicate with collateral contacts as necessary for client treatment plan

·       Taking and logging payments

·       Providing documentation as necessary for insurance companies

·       Participating in peer and individual supervision

 Please e-mail a cover letter and resume to: Denise Ardito at info@healingconnectionsnj.com

Tips for Creating Thoughtful Content During a Crisis

• by Liza Fonti, Highlight Content, LLC

  Creating content for social media posts and blogs is stressful for many small business owners on a normal day – throw a pandemic into the mix and we’ve hit a whole new level of “touchy”.  

  Should I post? Shouldn’t I post? Is it insensitive for me to be pushing my business now when so many are hurting personally, professionally, financially and health wise? 

  Not surprisingly, Facebook, Instagram, Twitter, LinkedIn, etc. have reported significant usage increases during COVID-19. Your followers are online A LOT while they’re on lockdown. Should you post? Yes, you should. Staying connected is more important now than ever. However, during these times, you should be focusing your energy on thoughtful, meaningful content.  

  1.    Offer your followers valuable information.During these unprecedented times, many are looking to keep busy, while learning and growing as individuals and professionals. Think about what you have to offer your community and share your gifts, whether or not it brings you immediate sales. Offering this information will help you build rapport with your followers; trust that they’ll remember you when things turn around. If you own a spa, feature a soothing DIY mask. If you own a bar, share your sangria recipe with your followers. (Don’t worry – knowing how you make a specialty on your menu won’t keep them from coming back to you once you reopen.) A local hairdresser that I love to keep up with on Instagram is keeping her followers entertained with fun, short tutorial videos and hair care tips while clients are unable to visit with her in person. 

  2.    Be authentic.This is one of my favorite pieces of advice, even when we’re not in the middle of a pandemic. Don’t get me wrong - I appreciate a pretty, well laid out Instagram page more than most. However, it’s a good time to ditch the fancy filters (literally and figuratively), be honest and raw. Real is always appreciated. A great way to let your authenticity shine through is via video, whether it’s in your feed or in your stories. Let your followers get to know the real you behind your brand. 

  3.    Engage. Engage. Engage.From my years of experience creating content and managing various social media accounts, I’ve learned that people just want to be heard – period. Don’t talk AT your audience - talk with them. Ask questions, encourage them to comment, let them know that what they say matters. If you’re genuinely interested in your followers, they will engage with you.  

As you’re fumbling to come up with creative ways to market your products and services during this time, I encourage you to keep it simple. Just as we are pulled to be selfless in our actions, this is the perfect opportunity for us to be generous with our content and the information we have to offer our communities. We rise by lifting others. 

Do you need help creating content or managing your social media accounts? Let’s talk! lizaf@mac.com

Business owners count on routine, structure and having some control over each day .  Today, and for the foreseeable future, that routine will be disrupted.  Parents managing school closures, distance learning and anxious children, face unprecedented challenges.  Experts from the American Academy of Matrimonial Lawyers  offer valuable advice about how to keep your balance in the world today, which can only improve the stability of your business.  Read all about it here: http://bit.ly/7Guidelines4Parents and contact me any time for more information or advice about being (or becoming) a divorced parent in this difficult situation.  Amanda S. Trigg - ast@njlawfirm.com - 201-845-9600 x185 - www.amandatrigg.com, Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney. Local, knowledgeable, available.  

Please send resume to bsturmak@rlpwealth.com

RLP Wealth Advisors is seeking a detail-oriented individual who is enthusiastic about working at an independent wealth management firm based in Ridgewood, NJ.  Exciting opportunity to join a talented team at an established firm well positioned for growth, in a positive, family-friendly work environment. The position entails a variety of client service support responsibilities.  The ideal candidate is hard-working, disciplined, organized, collaborative in a team environment, with exceptional communication and presentation skills.
Responsibilities 
• Successfully complete regulatory licenses – including 7, 63/65, 66
• Shadow Client Meetings
• Shadow Investment Decision Making
• Client Meeting Preparation
• Shadow Financial Planning activities to include;
o Development of Financial Plans
o Delivery of Financial Plans as directed by Principal
• Ongoing evaluation and critique of Financial Planning software to meet leading edge best practices of the firm
• Technology - oversee client access to web portal/albridge/emoney
• Marketing – oversee marketing communications, email campaigns via constant contact, newsletters, website, client marketing materials, powerpoint presentations
• Seek out opportunities to enhance and expand your personal capabilities in all areas relative to your assigned responsibilities and your personal development.

Qualifications
• Excellent oral and written communication skills
• Organization and multi-tasking skills
• Working knowledge of Microsoft office suite
• Engaging and friendly attitude
• Prior work experience in finance preferred
• Bachelor’s degree preferred

What Sets Us Apart?
Today’s environment demands transparency, accountability, responsible citizenship and the highest ethical standards. As an independent, employee-owned, sustainable wealth management firm, RLP Wealth Advisors proudly stands apart from traditional Wall Street financial companies.  We proudly service high net worth families and institutions.
Please send resume to bsturmak@rlpwealth.com

The Healthiest Habits to Reach Your Best Self

Dr. Jennie Luna Feature

Understanding How to Eat Healthy

Before diving into what food our body needs to thrive, we need to understand our food behavior. Let's face it, ladies, we don’t always eat because we are hungry. We eat because we are stressed, bored, tired, and the list goes on. Lucky there is a biological reason why we eat the way we do. Food can trigger our brain reward circuit; it’s what makes the rich chocolate cake wink at us when we have a crummy day. Having an awareness of our food behavior is the first step to changing it. Once we take a moment to pause and reflect why we are eating the way we do, we can start thinking about changing it for better. Luckily, the more we learn a new behavior it begins to replace the old habits.

Eat Real Food

Yes, mother nature gives us everything we need to have a healthy body. A diet rich in fruits, vegetables, nuts, legumes and whole grains has been proven consistently in medical research to promote health. On top of all the nutrients they provide, they also naturally contain fiber. Fiber supports our gut flora, regulates bowel movements and burns energy while digesting. A bagel could never do that for us.

Here are My top 6 Tips to Eating Healthy:

1.       Breakfast is the most important meal of the day as it avoids overeating.

2.       Add some protein to your breakfast to enhance satiety.

3.       Avoid deciding what to eat when you are starving. Plan your meals to optimize your success.

4.       To increase your water consumption throughout the day, have a glass before each meal. This will also help with satiety.

5.       You could never go wrong with eating food in its natural state.

6.       Eat slowly and savor every bite, put your fork down halfway through the meal to check if you are satisfied. It takes 20 minutes for satiety to kick in. Remember, there is no need to overeat. If you are satisfied, save the rest for later.

Maintaining a Healthy Weight

What does the research show us on how to maintain a healthy weight? The National Weight Control Registry (NWCR) has identified some common behavior in individuals who have successfully lost weight and kept it off.

•     They eat breakfast

•     Exercise at least 1 hour per day

•     Frequently weigh themselves

•     Low sedentary time with <10 hrs/week of TV time

Battling fatigue

Some common causes for fatigue are stress, lack of physical activity, food quality and lack of sleep.

Here are My 4 Tips to Address Fatigue:

1.       Keep a food journal

2.       Aim for 7 to 8 hours of sleep

3.       Go for a walk in nature

4.       Stress management (meditate, journaling, support)

Lastly, but the most important, don’t forget to be kind to yourself. It’s beautiful to be female. Keep shining, stay consistent, and enjoy the journey.

Kindly,

Dr. Jennie Luna

Founder of Nido®